OUR SERVICES

We have a dedicated and loyal team of sales representatives calling on stores, supported by merchandisers who ensure stock levels are consistently updated and accurate. Our coverage extends across South Africa and Namibia, with well-established staff in each region. Over time, they have built strong, long-standing relationships with HealthMart SA and all our customers.

At the Office

  • Liaising with principals
  • Relationship building and Key Account management
  • Set growth targets on all individual ranges
  • Evaluate and report market and competitor information
  • Offer of service excellence
  • Implement company pricing policy and provide info on discount structures
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In the Store

  • Representation of principals
  • Conduct regular store visits and execute all strategies
  • Create an environment of honesty, integrity and trust
  • Deal efficiently with customer queries/requests/complaints and handle returns
  • Training of Staff and customers on new and existing products
  • Order management and placement

On the Shelf

  • Negotiating and execute extended shelf space, gondola ends, and window displays
  • Manage ranges within stores and maximize stock pressure
  • Maximize promotional sales
  • Implement promotors when needed
  • Merchandizing and detailing of products
  • Stock take

Distribution

  • Warehousing and National Distribution
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We are a hard working team that is extremely efficient in all aspects of the trade, well organized, focused and dedicated to achieve maximum results beneficial to all suppliers that HealthMart SA represent and guarantee success
and satisfaction.

In the past few years HealthMart has successfully launched many new ranges in S.A. of which many are leading well known brands.

We have a dedicated loyal team of trained staff that service all stores on a rotating basis and also rotating merchandisers that ensures stock levels are updated and corrected. We have a national footprint and this also includes Namibia. Each area has a sufficient amount of representatives and merchandising teams to penetrate all stores to a satisfactory level.

All areas of retail are covered:
• Spar and Spar pharmacies
• Pick n Pay & pharmacies
• Checkers / Shoprite & Medirite pharmacies
• OK Foods
• Food Lovers Market
• Dischem
• Clicks
• Wellness Warehouse
• Independent pharmacies
• Health stores
• Delis

More ABOUT US

OPERATIONS AND OBJECTIVES OF REPRESENTATIVES AND MERCHANDISERS

01 CONTINUOUS GROWTH

Sales are monitored on a daily basis. Budgets and targets are discussed with the Principals and set as agreed to

02 CO-OPERATION

Close co-operation with managers, merchandisers or Isle wizards to complement each other and make all calls as effective as possible

03 CONTINUED IMPROVEMENT

Representatives and merchandisers are trained on the products, key selling points, company and kept up to date on marketing trends

04 CALL CYCLES

A 20-80% principle is followed, and calls cycles are planned and monitored accordingly

05 FEEDBACK AND REPORTING

Regular feedback is given to the Principal including Photos of instore positioning or displays can be taken and shared where agreed/requested.

06 PRODUCT PROMOTION

Promotions can be organized to help create awareness for the brand in store

07 ADMINISTRATION

Regional Operations and Administration departments are available at all times in support of the Representatives and Merchandizers

08 CUSTOMER FOCUSSED

Changes are made according to the needs and demands of our Principals and customers in order to make us efficient in the field

MARKETING STRATEGY

Our marketing strategy is derived from our principals. We will relay and emphasize your company message to the market place:

  • Regular business reviews with store managers and key players in the Retail, FMCG groups, corporate groups and independent outlets.
  • Create brand awareness
  • Create awareness for the full range available
  • Create awareness for the individual products and visibility on shelves.
  • Create market share takeover via sales and shelf pressure.
  • Ensure that products are displayed correctly and accordingly. Correct merchandising is of key importance to ensure success at this service level.
  • Adherence to our Principal’s expectations and guidelines.